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Nicole Brown

Nicole Brown

- Creator of The Duke Truck


What is The Duke Truck?

The Duke is a Vintage Mobile Bar and Culinary Truck for private events, weddings and parties. He prides himself in his unique artisanal blend of experience and enjoyment, making him the most sought out vintage event truck since 1974.We combined high-end gourmet catering and bar service with a unique mobile event space.He drives up, opens the bar, and food or drinks are served. It is that easy…and is guaranteed to be the talk of any party.

How did the idea for your business come about?

The Duke was born on a cold winter day when a handsome couple could not find a food truck for their backyard party. Shawn and Nicole looked and looked, and none of the trucks were right. One was too big. One was too ugly. None were dapper enough to invite to the party. All they wanted was a good looking vintage truck that could serve all types of foods. That is when Nicole (me!) decided to pursue her true passion... making things look really cool. With Shawn by her side, they set out to find the most sought after event truck ever. After an incredible journey through the countryside of Burgundy, France, they found him. He was an old butcher truck. He was not too big. He was very handsome. And he would definitely be invited to the party.They named him The Duke.

What would you say are the top three skills needed to be a successful mompreneur?

Innovative Idea, Motivation, Perseverance

What is your favorite aspect of being an mompreneur?

I was in corporate America as an account manager for nearly 12 years and loved my job. I had amazing training, fantastic benefits, and a great team, including Lindsey as a partner and friend for many years. When I was laid off, I realized that no organization will ever care about me or my career the way I could. No company can give you the satisfaction that owning your own business will give you. I work non-stop and absolutely love every minute!

What three pieces of advice would you give to people who want to become entrepreneurs?

The hardest part of starting a business is following through on your idea. I was lucky enough to have a very supportive husband who helped with the creation of the Duke brand, believed in our success, and had the guts to purchase and import him from France. The critical part is perseverance and follow through. Anyone can have a good idea, but doing something about it makes you an entrepreneur. Nothing worth doing is easy.

What is your favorite aspect of being an mompreneur?

I am no longer tied down to anything! Our dream has always been to move to Napa Valley, CA for the summer but we never could because I was tied down to a job. Now with The Duke by our side we have booked a 3-month rental in Napa, and are bringing our business with us! We are able to try out a new market for expansion opportunities, spend time with our children, and have a family adventure along the way. We are so excited!