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Lance Little

Lance Little

- CEO No. 8 Brands
- Super Dad


What is your backstory (how did you get to where you are today)?

New Zealand rugby to baby bibs!

My knowledge of product design and manufacturing began years ago while working in London for a well-known gift / novelty company. After launching the U.S. operations for them while living in New York, I realized how much I missed the outdoors and scenery of New Zealand. So along with my wife (who is originally from Denver) we decided to move to the next closest thing…Colorado!

Fatherhood soon followed, and with the birth of our two beautiful daughters, my conversations changed from rugby to bibs and all things baby!

I've always had a keen eye on products and trends and was frustrated by what was available on the market…so when I couldn't find it, I of course decided to make it. From the start I leveraged my knowledge of product design to create a line intended to not only make your day, but life easier.

And after countless hours of research and prototypes, I feel we've created a collection of baby products that have ticked all the boxes for unmatched quality, adorable style and much needed functionality.

What motivates you?

My family – beyond that, making products that help take the everyday stress out of parents lives!

What is your super power?

Work ethic – growing up on a farm in New Zealand will definitely teach that to you at a very young age. My family had to work hard for everything they have and nothing was ever handed to them. It's definitely a trait I hope to pass on to to my daughters as well.

How do you protect (and give back to) your community?

I've always been more than happy to lend an ear or give advice to fellow entrepreneurs, especially with regards to manufacturing.I have a lot of experience with manufacturing overseas – from product development, sourcing, tooling, costing, etc. – it can be extremely overwhelming for a newly minted entrepreneur that has a great concept for a product and now just needs to figure out how to make it.

Who is your supporting cast of characters that help you to be so darncrush worthy?

Hands down my wife Amanda – every successful founder has a significant other that's been there for them, unconditionally, from the start. To launch this company with 2 girls under 3 has been trying to say the least – but to have her by my side, encouraging me all along the way, has been amazing.

What is the most difficult part about being an entrepreneur?

I guess it's the most difficult and best part of being an entrepreneur – and that is the buck stops with you. You build a team that works hard to provide you with all the information you need to make an informed decision, but ultimately it's your decision and you live with the results…good or bad.

Who do you have a crush on?

In my everyday life, my wife and two daughters! In work, I've always been a fan of Steve Jobs and how many industries he completely transformed (I count 4).

A couple of my favorites quotes of his are:

“The people who are crazy enough to think they can change the world are the ones who do."

"I'm convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance."