Loading... Please wait...

My Account

Lana Baker

Lana Baker

- Founder of The Soft Skin Company
- Mom of Two


How did the idea for your job/ business come about?

It came about out of necessity. I was pregnant with my first baby and wanted to prevent stretch marks. My midwife and doctor told me to keep moisturizing my growing baby bump in hopes of preventing the dreaded stretch marks. I spent my entire first pregnancy wrapped in plastic food wrap after lubing up in belly oil - and that was nothing short of ridiculous. By the time my next pregnancy rolled around, I had a prototype of my product - a tank & short set made out of a patented fabric that is designed to keep moisturizers on the skin. This is how the Stretch Softly® Stretch Mark Prevention Set was born. The set includes a cute tank top, boy short and bottle of our all-natural Signature Oil that is so safe - you can eat the stuff if you really wanted to!

What is your backstory (how did you get to where you are today)?

I have always wanted to own my own business. I studied international business in college and my husband and I opened our first retail piano store in our early 20's and the business grew to $5 million in sales. Fast forward to today, I am very excited to be the founder of the Soft Skin Company!

What motivates you?

My beautiful children. They put a smile on my face daily.

What is your super power?

Mommy chef extraordinaire! I make my kids cook with me too :)

How do you protect (and give back to) your community?

We are currently in talks with a local non-profit that specializes in helping women get back into the workforce after rough patches in their lives. Once our company is able to hire staff, it will be nice to be able to make a difference in someone's life simply by providing a good job.

Who is your supporting cast of characters that help you to be so darn crush worthy?

Of course my husband! And all of the grandparents for always helping watch the kiddos when I need to work.

What do you consider to be your theme or "pump-up" song?

Ok, my kids and I love Can't Hold Us by Macklemore. We love our dance parties :)

What is the most difficult part about being an self employed/entrepreneur?

Trying to find balance in all of the madness. It's non-stop morning, day and night and sometimes you can't wrap your head around all that you have to finish before the sun comes up. But you get up every day and do it all over again.

Who do you have a crush on?

It would obviously be my business partner Julie Aigner-Clark - the founder of THE Baby Einstein Company! We met through mutual friends, I called her for advice and she fell in love with my idea!