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Julie Clark

Julie Clark

- Founder of Baby Einstein


How did you come up with the idea for Baby Einstein?

Like a lot of entrepreneurs, I made something that I wanted for myself - something that didn't exist (sound familiar?). I was looking for a way to entertain and engage my baby with quality content. I wasn't interested in Barney, and this was during a time when Barney was about the only thing on TV for kids under three years old. I had taught English and art, and these were subjects I loved. I realized that I could put together a video of images that she liked to look at, and combine them with beautiful music, poetry and video.

What was your favorite thing about your Baby Einstein Journey?

I made videos that made babies laugh; what could be better than that? I made a difference in the lives of a lot of families. It's something that I'm really, really proud of.

What motivates you?

Cheese. Chocolate. Oh, and making things that are creative and unique and positive. I've been involved in a lot of projects that have made a difference in the world, and that's motivating in a great way.

What do you think the biggest challenge is while running your own biz and the biggest reward?

The biggest challenge is finding people to work with who are as like-minded and passionate about your idea as you are. I have been fortunate to work with my husband, and we've always worked really well together. We appreciate one another's quirks and strengths.

The biggest reward comes from hearing from customers who love and appreciate the work you've done. It's knowing you've made a difference.

Excluding yours, what company or business do you admire the most?

I love Tom's shoes. Their product is exceptional, and their ‘one for one' program really allows the consumer to feel that they're a part of the important give back program that Tom's initiated.

What are you working on now?

I'm currently an investor in a cool product created by a Colorado mom who was concerned about the lack of good products to help pregnant women prevent stretch marks. It's called The Soft Skin Company.