Our Story
We are a woman-owned and women-run small business. Our goal is to empower a healthy feeding journey for families worldwide. The team’s commitment to thoughtful design and safety has established ezpz as the #1 trusted brand in the feeding space.
Hey there! My name is Lindsey Laurain. I am the founder of ezpz.
I’m a wife and a working mom to three wonderful, wild boys who inspire me every day. I never imagined leaving corporate America to become an entrepreneur, but I’m so glad I did.
When it comes to feeding products, not all brands are created equal. At ezpz, we believe thoughtful design and safety should never be compromised—which is why parents, pediatricians, and feeding specialists trust our products for their little ones.
We’re here to make things ezpz and are committed to excellence, hard work, and fun.
ezpz Fun Facts
Celebrating 10 years and over 8 million customers.
It all began when Lindsey, a Colorado mom, decided to design a better mealtime solution for her kids.
She recruited her best friends, and then hired a Pediatric Feeding Specialist to develop the most thoughtful, developmentally-focused feeding products on the market.
Ten years and eight million customers later, we remain committed to making mealtime ezpz (and fun!) for families worldwide.
It all started with a mess
Back in 2014, Lindsey had three boys under the age of three, and needed a plate that the boys couldn’t tip or toss. After scouring the marketplace and not finding a solution, she decided to make it herself.
That is how the award-winning Happy Mat (the original all-in-one placemat + plate that suctions to the table) came to be!
Prioritizing safety and purposeful design
Dawn Winkelmann (M.S, CCC-SLP) is a Speech Language Pathologist and Pediatric Feeding Specialist with 30 years experience, who designs ezpz’s products.
Each product is third-party tested for safety, and intentionally designed for specific ages and developmental stages, to help baby’s build skills and meet milestones.
Powered by a small, women-run team
Over the past decade, ezpz has remained woman-owned and women-operated (the same team has been together for 10 years) while growing into a global multimillion-dollar company.
Loved by press, parents, and celebrities
Over the past 10 years, ezpz has amassed a large following of professionals and caregivers, both everyday and famous.
In addition to appearing on shark tank, countless press features & mentions, we've also won many awards and earned over 20,000 five-star on-site reviews.
Phenomenal partnerships and collabs
In the past decade, we've been privileged to collaborate with some of the top names in the children's industry, creating limited edition products for Sesame Street, Peppa Pig, and Care Bears.
We've also partnered with large retailers such as Target and Nordstrom to make ezpz products easily accessible to a nationwide audience.
Giving back to support the community
We love not only creating products that make a difference but also giving back by donating them!
"The children have been able to more easily self-feed, we’ve had less spills, and they bring their items to the sink when they are finished.
The plates have fostered inclusivity for all of our friends and promoted community in a way we never expected. We are loving them!
We are so thankful for your donation and think all schools with young children should be using ezpz products." - Colorado Preschool Educator
Available in over 25 countries worldwide
We’re beyond thrilled to have distribution partners worldwide who help bring our products to families across the globe.
Countries include Australia, New Zealand, Belgium, Canada, Denmark, France, Finland, Germany, Greece, Iceland, India, Japan, Mexico, Netherlands, Spain, Switzerland, Taiwan, UK and more!
How It Started + How It's Going
Innovation Timeline
Behind the Magic
Meet Our Team
“All of the great work I do is made possible by my amazing team. We are like family - with friendships that go back 30+ years - and we love what we do.”
❤ Lindsey
Behind the Magic
Meet Our Team
“All of the great work I do is made possible by my amazing team. We are like family - with friendships that go back 30+ years - and we love what we do.”
❤ Lindsey
Lindsey
Founder
Lindsey is team ezpz's visionary leader and directs all of our marketing and innovation efforts. She is extremely positive, loves to give more than receive and has an undying drive to achieve her goals! Lindsey is also known for being extremely honest and is always, without apology, herself (which is pretty great!).
Tamara
Sales & Operations
Tamara (a.k.a., Tam, Tams or "boss") is the boss on team ezpz and keeps everyone "on task." She manages demand planning + inventory as well as US sales. Tam and Lindsey go way back; they played soccer together (since they were 12!) and Tam was one of Lindsey's bridesmaids.
Dawn
Pediatric Feeding Specialist
Dawn, M.S, CCC-SLP, is a Speech-Language Pathologist and Pediatric Feeding Specialist with almost 30 years of experience helping families start solids safely. Dawn has a huge heart and is known for her innate ability to help kids (and coach parents) that have pediatric feeding disorders (PFD). She also designs our products for each age and stage of feeding development.
Andrea
Customer Support
Andrea is in charge of ezpz customer support and she keeps our customers (and team ezpz) supremely happy! Andrea is an IBCLC (Lactation Consultant), mom of two and sweetheart through and through; she's a natural match for ezpz and our community.
Allie
Community & Creative
Allie wears many hats at ezpz. She leads our community and affiliate partnerships while helping bring the brand to life through creative content and design. Allie and Dawn also go way back—she’s worked alongside Dawn in her feeding and speech clinic since 2008! Whether she’s connecting with professionals, creating marketing assets, or dreaming up new ideas, Allie is always ready to jump in wherever she’s needed.
Support Team
Allison Foley
Web Developer
Allison is the brainy coder who developed our website. She has worked with ezpz since its beginning. Today, she collaborates with several unique brands across the baby space. One of her greatest joys is helping entrepreneurs and start-ups get their innovative products out into the world.
Lisa Barbour
Financial Advisor
With over 10 years of experience in consulting, private investment, and public accounting, Lisa is passionate about helping business leaders
navigate the practical challenges of starting and operating a company. She believes that actionable accounting and operational processes along with the right technology can alleviate many of the uncertainties that owners face and allow them to focus on the true purpose of their business.
Maegan Garvin
Accounting & Operations
I’m passionate about helping business owners understand their numbers and use them to make confident decisions. I bring a strategic perspective to accounting and operations—looking beyond the numbers and systems to understand how they can support the bigger picture of a business. I believe accounting should bring clarity, not stress, and my goal is to give business owners the insight and peace of mind they need to focus on what they do best. When I’m not working with clients, I’m enjoying life as a mom to my son, who keeps me busy, grounded, and always finding a reason to laugh. I know firsthand how important it is to build a business that supports the life you want—not one that takes you away from it.
Olivia Blechschmidt
Industrial Designer
Creative problem solver, digital sculptor, visual communicator and experiential storyteller. With an optimistic curiosity and an adventurous spirit, Olivia approaches each design challenge with the goal to rethink and reimagine, while bringing ideas to life through the complex web of manufacturing realities.
Hylah Hedgepeth
Photographer
As a mama of two, Hylah is constantly inspired to document my babies’ lives and details of our home and adventures– capturing their very own lifestyle photography. As a small business owner, she’s learned personal branding, how to connect with clients, the challenge of generating and
sharing fresh content on a consistent basis, the concerns of coming across authentically.