Founder of weeSpring + published author
HERE'S THE PLAN: Your Practical, Tactical Guide to Advancing Your Career During Pregnancy and Parenthood
How did the idea for your business come about?
The first time I walked into a Babies R Us when I was pregnant, I had a breakdown. I saw a ten foot tall wall of bottles in front of me, and I felt paralyzed and in way over my head. Ultimately, I wound up collecting advice from my friends and getting lists of their favorite products, but I thought, “there's got to be a better way!” We built weeSpring to put trusted advice at your fingertips.
What is your backstory (how did you get to where you are today)?
Oh boy…I have been all over the map. I've worked in publishing, politics, on Wall Street, at a non-profit…then I started weeSpring. And now I've written a book! I think of myself as a natural problem solver; I look at an obstacle or something that seems really tough (where some people might get discouraged), and I get excited. It feels like solving a puzzle. That's really what led me to weeSpring, and that was also the genesis for the book. When I was pregnant, I had this horrible experience with pregnancy discrimination and learned (the hard way) that women are so often sidelined professionally when they start families. I felt like there should be a guidebook to dealing with that, so I sat down and wrote it.
What is your super power?
My network is my super power. This sounds a little hokey, but I believe you get back what you put out in the world, and if you approach other people with a spirit of generosity it's the surest way to build a powerful and extensive network.
What is the most difficult part about being an entrepreneur?
It's trite to say, "finding balance," but it's true. I love my kids more than words can express, but I also really love my job and my company and, at times, it feels like another baby. So it's not just typical working mom guilt, it's this sense that you really need to be judicious in spreading the love around and make sure everyone (or everything, if you're taking about your business) gets the attention they need.